Released on = July 29, 2007, 4:37 am

Press Release Author = ThatPRGuy

Industry = Food & Beverage

Press Release Summary = Morning Moos, a powdered milk alternative, has become
popular for everyday use as well as for food storage. The drink comes in several
flavors, and it is now sold in Macey's grocery stores throughout Utah.

Press Release Body = Salt Lake City, Utah -- "Store what you eat, and eat what your
store" is the advice of food storage experts, and Morning Moos powdered milk
alternative is in high demand for that very reason.

The distinctive black and white cans of the locally manufactured Morning Moos are on
prominent display inside all the Macey's grocery stores and are a very hot-selling
item, according to Jeff Augason of Blue Chip Group, Inc.

"Families like Morning Moos, because it comes in chocolate and orange flavors as
well as regular milk flavor, plus it is less expensive than regular milk. It has a
rich taste that kids love, so it is great for everyday use and food storage as
well," explained Augason. "Now that it is so easily available in every Macey's it
has become even more popular as more and more people discover it every day," he
added.

Morning Moos is not new. It was created over 30 years ago by Blue Chip Group founder
Phil Augason, who passed away a few years ago. Until recently, customers traveled to
the company offices at 432 West 3440 South in Salt Lake to make their purchases, and
many continue to purchase through mail order from all across the U.S. and from
around the world, according to Augason.

Concerns about possible disasters have many people working on building an emergency
supply of foods that they also use on a daily basis. Morning Moos comes in large
cans that are perfectly suited to storage, and buying the cans is less expensive
than buying fresh milk, according to Augason.

"Food is less expensive when purchased in larger quantities. We teach people to buy
a little extra of the foods they use on a regular basis each time they shop.
Eventually they can build up a good supply of food that they can rely on if disaster
strikes," said Augason. "Now it is easy for people to buy a can or two of Morning
Moos each time they shop at Macey's. It doesn't take long to build up a food storage
supply that way."

Augason offers help and suggestions for food storage at
http://www.FoodStorageIdeas.com, a web site that offers disaster and emergency food
storage help. Morning Moos and other food storage items are available at the company
headquarters in Salt Lake City, as well as in the Macey's stores throughout Utah.

About Blue Chip Group, Inc.
Founded in 1972 by Phil Augason, Blue Chip Group, Inc. is a family-owned business
that provides high quality storage foods in bulk quantities to save money, and help
customers prepare for troubled times. The company has grown into a thriving
enterprise with 20 employees and a growing customer base throughout the United
States, Canada, Mexico, Europe, Saudi Arabia, Africa, and more.

Press release services provided by http://www.ThatPRGuy.com


Web Site = http://www.FoodStorageIdeas.com

Contact Details =
Press Contact:
Jeff Augason
801-263-6667 x24